New York, NY – October 14, 2021 – Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and […]
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of […]
NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will […]
