Brian Cone of The Cone Company has been running a series in Billboard Insider on insurance. In his last column he talked about why general liability coverage is important for an out of home advertising company. Today he talks about property coverage. Let’s talk property coverage. What is it, and […]
Tag: insurance
Brian Cone on General Liability Insurance and Why it Matters to Your Out of Home Company
The Cone Company services the insurance needs of out-of-home advertising companies. Last week, Brian discussed how he started representing out-of-home companies in the insurance marketplace. Today, Brian explains general liability insurance and why it matters for your out-of-home company. Let’s start with “GL”. What is General Liability, and why do […]
Brian Cone on Getting into the Out-of-Home Advertising Insurance Business
Vendor: The Cone Company Products: Out-of-home insurance (general liability/umbrella, property/inland marine, advertising/media liability, cyber, directors and officers, key exec and buy-sell life products) Address: 4121 Carmichael Rd. Suite 502, Montgomery, AL 36106 Email: bcone@theconeco.com Phone: 334-272-4791 Brian Cone grew up in the insurance business—literally. He spent summers working at his […]
More on Billboard Insurance
Yesterday Britt McConnell had an excellent article explaining how turnkey billboard installation eliminates risk during billboard construction. If you don’t do a turnkey install, you need to think carefully about insurance to mitigate risks. There here are typically four parties involved—fabricator/digital billboard manufacturer, trucking company, installer, and the billboard […]
Replacement Insurance Woes in Gulf States
Here’s a screenshot of a conversation which a Florida out of home company executive had with an insurance underwriter about the feasibility of digital billboard replacement insurance. Billboard Insider hears stories that replacement insurance is hard to find in the gulf states or is prohibitively expensive. While there do not […]
New Group Evaluating Feasibility of Self Insuring Digital billboards
Digital billboard insurance is getting extremely hard to find in coastal and hurricane areas. Matt Schulze has formed a group to evaluate the feasibility of creating an entity to help out of home companies self insure their digital billboards. This memo describes the project and the info the group is […]
One fifth of Billboard Insider readers have filed a loss claim on a billboard
Yesterday we ran a post about the rising cost of out of home property insurance and asked readers about their insurance arrangements. Here are the results. Approximately half (52%) of Billboard Insider readers insure some or all of their billboard plant against damage. Approximately one in five (21%) of our […]
Billboard Property Insurance Premiums Rising
Commercial property insurance premiums are rising due to losses from natural catastrophes. Commercial property insurance premiums increased by 20% in the second quarter of 2023 and 17% in the third quarter of 2023 according to the Council of Insurance Agents and Brokers 3Q 2023 Property/Casualty Report. Out of home […]
Consider Self Insurance
Billboard Insider ran an article last week about the high cost of digital billboard replacement insurance in the southeast. We have heard of quotes of as high as $4,000/month for replacement insurance on a digital billboard in Florida. At that cost it might make sense to consider self insuring at […]
Chris Bassler Says Digital Billboard Insurance is Getting More Expensive
Billboard Insider has heard that digital billboard insurance is getting more expensive, especially in coastal states in the Southeast US. We talked with Chris Bassler of Bassler & Co. Why is it so expensive to write digital billboard replacement insurance in Florida? Yes, this has become a major issue. […]






















