Tag: innovations committee

Considerations, Approaches to Programmatic OOH

By Stephen Freitas, OAAA Chief Marketing Officer Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advance industry initiatives. One of […]

OAAA Innovations Committee “Summer Camp”

The OAAA Innovations Committee, a group of techie and digital-savvy executives dedicated to the advancement of OOH through ground-breaking technologies, met earlier this week in Washington, DC. The group convenes each summer to discuss the latest in OOH tech trends and evaluate OAAA’s role in promotion and standardization of relevant […]