US out of home revenues grew faster than inflation in each of the four quarters of 2024. Out of home revenues grew 4% for the year. Inflation was 2.6% for the year. Keep inflation in mind as you go through ad contract or lease renewals. To receive a free […]
The US out of home industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024. Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change […]
Good news and bad news in the 2Q 2024 US out of home revenue figures. The good news is that out of home growth of 3.4% exceeded inflation of 3.0% in the second quarter of 2024. The bad news is the US out of home industry failed to match the […]
You need to keep track of inflation when you are negotiate ad contract renewals and out of home leases. Inflation is averaging 3.25% per year for the first 6 months of 2024. If you are not getting annual ad contract rate increases of at least 3% your margins will start […]
Inflation matters for an out of home company. It tells you how fast you need to grow revenues to avoid going backwards and landlords incorporate inflation into their out of home rent expectations. In January Billboard Insider reported that inflation was 3.4% for 2023. The good news is that inflation […]
An out of home exec needs to keep track of inflation for three reasons. Inflation tells you how fast to increase ad rates to avoid having your margins squeezed. Inflation is currently 3.4%. If you are not increasing your ad rates 3.4%/year your expenses will increase faster than your revenues […]
Magna projects US out of home growth of of 6.3% in 2023 due to digital and programmatic innovations and the resilience of local advertising. The growth forecast has been reduced slightly due to recession concerns. Cinema advertising will make a strong recovery off a small base as post-covid audiences return […]
Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront). Forward a copy to your banker. The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]
You need to keep track of inflation when you reset ad rates or negotiate lease rates. The market is projecting 2.69%/year annual inflation over the next five years. How does Billboard Insider know? He looked at the difference between the 5 year treasury rate and the five year treasury inflation […]
If you are resetting your annual out of home ad contracts or negotiating with a landlord over a rent inflator you need to keep track of inflation. Billboard Insider looked up the US inflation data for the past 20 years: Inflation is at an annualized rate of 8.5% for the […]
