St. Louis, MO – In the billboard business, key challenges and opportunities affect the biggest and smallest companies alike. That was Nancy Fletcher’s message to the IBO conference in St. Louis, MO (Independent Billboard Operators-USA). Fletcher is president and CEO of the Outdoor Advertising Association of America (OAAA). Fletcher pledged […]
By Nancy Fletcher, President and CEO, OAAA OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. In October, Nielsen will release new research that shows how OOH activates online advertising. This is the next phase of Nielsen research, building on its recent […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. The company’s digital signs were […]
Insider caught up with Chris Cowlbeck of the IBOUSA to get his reflections on last week’s convention. I think you were the hardest working guy in Scottsdale last week at the IBO convention. What were the highlights from your perspective? We have a great team of folks including Carrie, Chad […]
Insider attended the IBOUSA conference in Scottsdale, AZ last week. The IBOUSA focuses on the needs and concerns of independent out of home advertising companies. You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]
IBOUSA Spring Conference Scottsdale AZ, May 4th, 2017 – Matthew Mollman of Mollman Media, Chickasha, OK, a founding executive of IBOUSA, announced IBO VISION, an exploratory program to identify emerging data technologies and their applications to enhance sales and profitability of independent billboard operators. IBO Vision is an outgrowth of […]
