By Nick Coston For that last 3 weeks, the OOH industry has been involved in five major advertising shows. First came the Independent Billboard Operators (IBO) fall 2026 conference, morphing into Advertising Week NYC 2026, quickly followed up the next week with OOHNYC Week which included the DPAA Global […]
What if you could grow revenue without chasing new customers? Join us Wednesday, June 24 at 12:00 PM CST for a live webinar with Amplified as they share how out-of-home companies are successfully expanding into digital marketing services while strengthening relationships with the clients they already have. You’ll learn: How […]
by Nick Coston Fact: I haven’t missed an OAAA OOH Conference since I began going in 2013, that year being in Los Angeles when it went by the name OAAA/TAB National Convention & Trade Show. The show’s theme back in 2013 was IGNITE, where Sean Reilly from Lamar Advertising and […]
Company: LOOK Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 Email: support@lookbillboards.com LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. […]
Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, “self-serve” tool that I use that takes the guesswork out of billboard design, directly from our […]
By Chris Cowlbeck, IBO CVO, Ardmore OK USA Over the years, IBO has been shaped by the passion and dedication of some truly remarkable people. One of those people is Becky Smith. We are incredibly grateful for the time, talent, and heart she brought to our organization, and we wish […]
Insider caught up with IBO Enterprise Manager Becky Smith and Chief Vision Officer Chris Cowlbeck for their OOH perspectives. Taking a look at 2025, what do you see as IBO’s key successes and accomplishments for the organization and its members? The glowing success was the launch of our interactive IBO […]
Since the Broadsign announcement of their purchase of Place Exchange we have been discussing how this transaction may impact the industry with a number of critical players in the OOH space. First, a few key comments from a conversation we had with Ari Buchalter, the CEO of Place Exchange: Ari, […]
2026 IBO Spring Conference Registration Opens Thursday 📍 New Orleans, LA | 📅 April 14-17, 2026 We’re heading to New Orleans this spring for an inspiring gathering of learning, collaboration, and industry innovation in the heart of the Big Easy. Whether you’re new to the IBO community or a longtime […]
Terry Carmody spoke about the OOH national sales market on this week’s IBO webinar. Here’s a summary of what he said. Integration has about 15 people and we have many people on our team from the agency side. National is different from a local sale. National buyers may not be able […]
