For immediate release, NEW YORK CITY MetricOOH is setting a new standard in out-of-home (OOH) advertising across the USA with its innovative traffic intensity scoring system. By harnessing satellite imagery to analyze real vehicle movement patterns, this groundbreaking solution provides brands with precise, actionable insights that media owners can leverage […]
Insider learned that Chris Cowlbeck, IBO USA CVO was attending the MediaPost Political conference and had a few questions as the season unfolds. There’s also an IBO webinar Thursday that will touch on this at 1pm CST. If you’re an independent and like to attend, send an email to Becky […]
Insider caught wind that IBO had grown significantly recently and talked with both Chris Cowlbeck, CVO, IBO USA and Rich Zecchino, Chief Legal Officer and VP of Real Estate, Adams Outdoor. Chris, how has IBO grown and aspects of the data world changed for IBO Speedway? “We began aggregating our […]
