One of the strengths of digital billboards is that they can communicate timely information. Look at this digital billboard campaign running in Manchester England. Litter on a stick? No. Helpful information. Yes. EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to […]
Tag: helen haines
Rain triggers images in UK billboard campaign.
LONDON, UK Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The Sky recalibrates the relationship between inland urban populations and the world’s oceans, using delightfully surreal […]