Tag: Guiding Light

Extra Credit Projects Calls Attention to Homelessness in Grand Rapids

GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season. Drawing attention to the ever-growing homelessness problem in Grand Rapids, the billboard, which can be seen driving south on US-131 in downtown Grand Rapids, […]

Fundraising campaign includes temperature and countdown triggers.

This Extra Credit Projects dynamic digital sign campaign caught Insider’s eye by the use of temperature triggers and a day countdown to support a good cause. GRAND RAPIDS, Mich, December 14, 2017—To help generate awareness and separate their organization from a plethora of other local missions, Guiding Light of Grand Rapids […]