By Glyn Williams, CEO, Skies Above Media Our industry has been talking about OOH measurement for decades. Yes. Decades. When I first started in the OOH industry in 2002 my manager explained DECs to me but said the industry was working on revising the impressions modeling. We then officially began […]
Tag: Glyn S. Williams
I Can See Clearly Now
By Glyn S. Williams, CEO, Skies Above Media Sometimes a person’s life can change completely in 7-word increments. Last week we launched the rebrand of Mahlmann Media (MMI) to Skies Above Media, which has been two and a half years in the making and was driven by two moments that […]
















