by Nick Coston By now, unless you lost your internet, you’ve been overwhelmed by OOH industry peeps showing all of us they are flying to the upcoming Cannes Lion Festival in France. Why not, if I were going I too would be plastering my LinkedIn page with photos of me […]
Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway. We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all […]
Yesterday Insider profiled 4 of the 12 members of the Geopath futures council. Scott Fiaschetti, SVP Operations and Strategy, Geopath Gina Stratford, VP Sales and Marketing, YESCO Outdoor Media Matthew Noll, Director of Marketing and Digital Strategies, EMC Outdoor Mike Buongiovanni, Associate Media Director, Horizon Media Today those four members […]
In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders. They talk about their background and roles, why they joined the council and what it was like creating a best practices […]
