Here are three things which Insider discovered after reading the September 14 2020 Geopath DMA report. The Geopath report breaks out average daily miles travelled for 210 US DMA’s for March 2, 2020 to September 17, 2020. Average daily miles travelled is down in 3 of 4 cities in the […]
New York, NY, September 11, 2020 — Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 […]
Insider heard from a reader who is skeptical of the Sept 3 Geopath mobility report finding that average daily miles travelled for the US was only down 2% for the week and that average daily miles travelled was 92% or pre-covid levels. The reader suggests this can’t be true and […]
The Geopath Covid 19 Mobility Update for September 3 shows that average miles travelled daily across the US fell 2% week over week. Traffic was 92% of pre-covid levels. [wpforms id=”9787″] Paid Advertisement
Amid record-breaking ad spend, the 2020 campaign season is approaching its final ten weeks and OOH is playing a larger role than ever. Propelled by improved consumer targeting, the ability to generate earned media, the 24/7 exposure of printed OOH, the flexibility of digital OOH and programmatic options, political ad spend […]
Average daily miles travelled is 96% of pre-covid levels according to the Geopath mobility update for August 13, 2020. Miles travelled increased by 1% during the week ended August 10, 2020. You can download a copy of the Geopath mobility report here. [wpforms id=”9787″] Paid Advertisement
Geopath’s DMA report dated 8/10/2020 shows that average daily miles travelled for July 27-August 2, 2020 is flat or slightly up in 115 markets and down slightly in 95 markets. In most markets average daily miles travelled is close to normal. Here’s the graph for Chicago. The Geopath report […]
Geopath’s 8/6/20 Mobility update reports that traffic for the week of July 28-August 2 is 95% of normal. Here’s the US weighted average for daily miles travelled. [wpforms id=”9787″] Paid Advertisement
Geopath’s 7/30/20 Mobility update reports that traffic for the week for July 20-27 was 95% of normal. Here’s the US weighted average for daily miles travelled by county. Insider’s take: This is good news. Traffic is holding up despite recent covid related tightening in restrictions on public gatherings. Make sure […]
On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and great content. Here are 10 not to be missed key takeaways about OOH that every independent operator should know to drive sales and improve […]
