After Insider published the most recent Geopath mobility report showing average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]
Geopath’s Mobility Report dated October 8, 2020 shows that average daily miles travelled is 94% of normal. Traffic for the week beginning 9/28/20 increased in nearly all states. [wpforms id=”9787″] Paid Advertisement
New York, NY, October 8, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020. Newly […]
The Geopath mobility report dated October 1, 2020 shows that average daily miles travelled is 91% of travel occurring the first week of March prior to covid 19 restrictions. The week of 9/21 was down slightly versus the prior week in nearly all states. [wpforms id=”9787″] Paid Advertisement
The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]
Here are three things which Insider discovered after reading the September 14 2020 Geopath DMA report. The Geopath report breaks out average daily miles travelled for 210 US DMA’s for March 2, 2020 to September 17, 2020. Average daily miles travelled is down in 3 of 4 cities in the […]
New York, NY, September 11, 2020 — Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 […]
Insider heard from a reader who is skeptical of the Sept 3 Geopath mobility report finding that average daily miles travelled for the US was only down 2% for the week and that average daily miles travelled was 92% or pre-covid levels. The reader suggests this can’t be true and […]
The Geopath Covid 19 Mobility Update for September 3 shows that average miles travelled daily across the US fell 2% week over week. Traffic was 92% of pre-covid levels. [wpforms id=”9787″] Paid Advertisement
Amid record-breaking ad spend, the 2020 campaign season is approaching its final ten weeks and OOH is playing a larger role than ever. Propelled by improved consumer targeting, the ability to generate earned media, the 24/7 exposure of printed OOH, the flexibility of digital OOH and programmatic options, political ad spend […]
