NEW YORK January 16, 2024 – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, […]
These days, it seems it is always political season. With campaigning having become a nonstop, year-round endeavor, spending on political advertising has skyrocketed as a result, jumping from just shy of 2.6 billion in 2016 to nearly $10 billion in 2022. Case in point, the 2022 federal midterm elections were […]
NEW YORK October 16, 2023 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali […]
Geopath today congratulated Albertsons, OMG, Unilever, Pinterest and R3 on their announced initiative to bring standardization to measurement of Retail Media Networks. In doing so, Dylan Mabin urged the partners to ensure inclusion of OOH retail media in that effort. “As the audience measurement provider for the OOH industry, Geopath […]
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining […]
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
Showcase Your Success with Peers Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]
By Dylan Mabin, President, Geopath Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is […]
New York, NY (July 6, 2022) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has named Chris Luken Senior Vice President of Product. In this new role at Geopath, Luken will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement […]
Audience Measurement Veteran Will Lead Geopath into the Future May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President […]
