This week’s podcast guest is Geopath President Kym Frank. She talks about the mistakes which other media channels have made, new features of Geopath’s Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore… Some highlights. Features of the new Geopath system When we […]
Every wonder what it’s like to be Geopath President Kym Frank? Read TierPM’s A Day in the Life of Kym Frank, President at Geopath. Newsday reports that Standard Diversified, the public company which owns Standard Outdoor, has fired chief executive Ian Estus. Gregory Baxter has been appointed interim CEO. […]
Did you know: Little Rock was at one point in the 1800’s briefly names “Arkropolis” during a land dispute. With 1,575 acres of land, Burns Park located in North Little Rock, is one of the largest municipal parks in the country. This week’s Geopath Market Spotlight focuses on the Little […]
We know intuitively that right hand reads get more impressions than left hand reads because the billboard is closer to the road. Insider recently joined Geopath. He reviewed the Geopath impressions data for his plant and discovered that his right hand had 31% more impressions than his left hand reads. […]
New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]
Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers from both sides of the Civil War are buried side by side. The Battle of Wilson’s Creek which occurred close to Springfield, was a major confrontation between North and south forces during the Civil War. […]
Did you know: Riverbanks Zoological Park in Columbia hosts a wide array of animal enclosures and botanical gardens on over 170 acres of land. Columbia has been the capital city and seat of the state’s government since its founding in 1786. This week’s Geopath Market Spotlight focuses on the Columbia, […]
Did you know: Augusta was named after Princess Augusta of Wales. The city of Augusta has twice held the title of Georgia’s capital in its history. This week’s Geopath Market Spotlight focuses on the Augusta DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
