Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
Did you know: Boise was crowned the number one “Adventure City” in the United States by National Geographic Bike Magazine named Boise as the top mountain biking town in the entire country. This week’s Geopath Market Spotlight focuses on the Boise, Idaho DMA. Infographics for the top DMAs […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured […]
Did you know: Ernest Hemingway married his third wife Martha Gellhorn November 21, 1940 in Cheyenne. Cheyenne was established on July 4, 1867. This week’s Geopath Market Spotlight focuses on the Cheyenne/Scottsbluff DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]
Did you know: Tucson gets more sun than any other city in the US with 350 days each year. Tucson has more Saguaro cactus surrounding it than any other place in the world. This week’s Geopath Market Spotlight focuses on the Tucson, Arizona DMA. Infographics for the top DMAs and […]
Did you know: Sioux Falls is the largest city in South Dakota Farwick Park houses one of the few bronze casting of Michelangelo’s original “David” sculpture. This week’s Geopath Market Spotlight focuses on the Sioux Falls, South Dakota DMA. Infographics for the top DMAs and much more are available to […]
Geopath President Kym Frank talked about the bullish outlook for out of home on Borrell’s Local Marketing Trends Podcast this week. Outdoor is the only traditional medium which hasn’t declined. Why? I think it’s a lot of factors. Certainly there have been more installs…We just really aren’t subjected to a […]
Did you know: Chattanooga is home to Tennessee’s largest mall – Hamilton Place Mall. Chattanooga was home to the first patented miniature golf course – Tom Thumb Golf – on Lookout Mountain. This week’s Geopath Market Spotlight focuses on the Chattanooga DMA. Infographics for the top DMAs and much more […]
Did you know: Mount Rushmore is located only a short drive from Rapid City. There is a section of the Berlin Wall located in Rapid City’s Memorial Park. This week’s Geopath Market Spotlight focuses on the Rapid City DMA. Infographics for the top DMAs and much more are available to […]
