It’s fashionable to say that out of home is a GDP plus business – shorthand for out of home is growing faster than the US economy. The numbers don’t support this over the business cycle. Here’s a comparison of nominal US out of home revenues as reported by the OAAA […]
Good news and bad news in the 2Q 2024 US out of home revenue figures. The good news is that out of home growth of 3.4% exceeded inflation of 3.0% in the second quarter of 2024. The bad news is the US out of home industry failed to match the […]
Magna projects US out of home growth of of 6.3% in 2023 due to digital and programmatic innovations and the resilience of local advertising. The growth forecast has been reduced slightly due to recession concerns. Cinema advertising will make a strong recovery off a small base as post-covid audiences return […]
US Out of Home revenues grew by a healthy 38% during the second quarter ended June 2021. See today’s OAAA post. Roadside billboard revenues began to recover 9 months ago. The healthy improvements in the second quarter of 2021 suggests that transit and place based revenues are coming back as […]
US Out of home revenues have outpaced the US economy for four straight quarters as you can see in the chart below. In the third quarter of 2019 out of home revenues grew almost twice as fast as the US economy. What accounts for the increase? A transfer of ad […]
This week’s announcement of 4.7% growth in US out of home revenues during 2Q 2018 was good news. It was the highest quarterly US out of home growth in two years and represented the 33rd consecutive quarter of US out of home revenue growth. US out of home revenues, however, […]
