CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the former billboard assets of ZMC Hotels, based in Duluth, Minnesota. The purchase includes 10 static (traditional) bulletins along the Hwy 53 corridor in Superior Wisconsin and along the […]
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a three generation,family-owned business started in 1978. Dan Franklin is the company’s CEO. The company employes 28 people and is a proud member and supporter of the Independent Billboard Operators USA. The […]
A few years ago, I drove past a sign that looked completely abandoned. At the time, it was outside our coverage area, and I remember thinking how unfortunate it was to see something representing our industry in such poor condition. Fast forward a bit – after one of our […]
We’ve received a couple more comments on how to encourage your clients to switch to electronic payment of their out of home bills. Hicks Outdoor President Greg Hicks tells Billboard Insider that he’s reduced AR by 70% by automating payments Our automated recurring system offers ALL payment methods and we […]
Dan Franklin of Franklin Outdoor has some excellent comments on Reader Feedback on Building Static Billboards and Creating Value with Billboard Easements. Inflation is providing an incentive to move sign construction in house. With the Inflation issue and building roi on statics I know it has stepped up our intrest […]
Jan 14, 2025. CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company and the largest Minesota-based billboard company, headquartered in Clearwater, Minnesota is excited to announce three key promotions: Dan Franklin has been promoted to Chief Executive Officer (CEO). His duties will include setting the overall company vision […]
CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the billboard assets of Houck Outdoor, based in Shoreview, Minnesota. The purchase includes 38 static (traditional) bulletins along the I-94 corridor from Clearwater, Minnesota to Rogers Minnesota area and […]
Franklin Outdoor’s Dan Franklin tells Billboard Insider there’s still a place for i-beams in a monopole world: “I saw your article on the Lindmark I-Beam build and it made me think of this build that we just did in Albany Minnesota. The site was very tight with setbacks and we […]
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a […]
An overwhelming majority of Billboard Insider readers have a separate rate card for non-profit advertisers but very few have a separate rate card for local advertisers. See our poll results below. Franklin Outdoor’s Dan Franklin says you should think about pricing short term transactions higher to encourage longer term […]
