Tag: FEMA

Lamar Advertising to Display FEMA Emergency Alerts on Digital Billboards Nationwide

Baton Rouge, LA – December 8, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) today announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning System (IPAWS) will be displayed on select Lamar digital […]

OOH Vinyl Exchange Network OOHven

Emergency response efforts for the recent hurricane Laura have spurred a new program between government, nonprofits and corporate donors to deal with a long standing OOH industry problem of managing and disposal of spent vinyls once a campaign is complete.  Billboard Insider met up with Chris Cowlbeck, General Manager of […]

FEMA says digital billboards important tool.

By Ken Klein, OAAA Government Affairs Digital billboards are an important communications tool to share emergency information with the public, says America’s top emergency manager. “Use of digital signage along highways is part of the layering and unity of messaging to reach affected communities, and supplements radio and mobile alerts,” […]

4 Questions for OAAA’s Ken Klein

Ken Klein is EVP Government Affairs for the OAAA.  Insider interviewed Klein last week about political issues impacting out of home. Digital billboards have been a huge help to public officials combatting severe weather this year.  Comments?  After Harvey, the FEMA representative responsible for Texas described the billboard industry’s response […]

Hurricane Response Shows Speed and Reach of Out of Home Media

By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]

FEMA Activates Digital billboards In Coastal Texas

The Federal Emergency Management Agency (FEMA) has begun activating donated digital billboards in coastal Texas as part of recovery from Hurricane Harvey. In the Corpus Christi market, six of nine digital billboards operated by Lamar Advertising Company were displaying the government’s toll-free number and web address (the other three structures […]