The OAAA issued guidance to out of home companies yesterday relating to advertising for non-tobacco nicotine products (e.g. e-cigarettes or vaping). Billboard Insider thinks of the common sense advice Ken Klein (who retired as the OAAA EVP Government Affairs in 2021) gave when talking about marijuana advertising: “Excess is not […]
By Ken Klein, OAAA EVP, Government Affairs The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than a dozen top markets for four […]
A federal judge ruled that regulators “failed to articulate a reasoned basis” for mandating warning labels for premium cigar advertising and packaging. Warnings for premium cigars, which had not gone into effect, were vacated by US District Court Judge Amit P. Mehta on February 3, 2020 (Cigar Association of America […]
Federal regulators warned JUUL Labs to stop implying or claiming that vaping is safer than cigarettes. The Food and Drug Administration (FDA) told JUUL to take corrective action in 15 days or face fines. The feds also asked JUUL to show any evidence “that JUUL products pose less risk, are […]
By Kerry Yoakum Vice President of Government Affairs, OAAA Advertising for electronic cigarettes that deliver nicotine via vapor is a growing category for out of home advertising. Effective August 10, ads for e-cigarettes must include a warning that nicotine is addictive. New rules from the Food & Drug Administration (FDA) require […]
