New York, NY – October 21, 2025 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of Eva Rohan as its new Head of Experiential. Rohan’s hiring comes as a follow up to the August announcement of Intersection’s new experiential division, IRLX. With a […]
Tag: esther raphael
OAAA Appoints New Industry Leaders to Board and Executive Committee
Washington, D.C., May 5, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, today announced the appointment of several new leaders to its Board of Directors and Executive Committee. These appointments reinforce OAAA’s commitment to building […]
Esther Raphael on Personalizing Out of Home Content and Ads
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]
Esther Raphael on Creating Good Out of Home Content
Intersection operates nearly 800,000 digital and static faces nationwide. Billboard Insider interviewed Intersection’s CMO Esther Raphael. Today she talks about how Intersection uses content to complement advertising in New York City. How does Intersection create good content? Our content starts with our in-house editorial team, which includes content strategists […]
Esther Raphael on brands which didn’t pull back during Covid and thrived.
Yesterday, Intersection CMO, Esther Raphael talked about post-covid revenge spending and out-of-home. Today, she talks about the brands which didn’t pull back during Covid and are thriving. In January, Intersection formed Creative Labs to perform in-house creative for clients. How’s it going? It’s going amazing. Last year, so many teams […]
Esther Raphael on revenge spending and why it matters for Out of Home.
This week, Intersection CMO Esther Raphael talked with Billboard Insider about post-Covid trends impacting out-of-home. What is revenge spending and how does it influence out-of-home? When we think about all of the moments that we lost, there are so many experiences and things – you want to live them again […]
Intersection Forms in House Lab for Creative Ads
New York, NY – March 24, 2021 – Intersection, the leading smart cities media and technology company, today announced the launch of Creative Labs, a new in-house service that provides clients with consultation, design services and production for their digital, static and specialty media out of home (OOH) campaigns. With […]
Intersection Launches Interactive Digital Storefronts
New York, NY – November 10, 2020 – Intersection, the leading smart cities media and technology company, today announced the launch of new digital storefronts to help brands bridge the gap between digital and physical retail experiences this holiday season. The expansion of Intersection’s out-of-home (OOH) offerings will enable brands […]
The OAAA CMO Roundtable
Insider sat in on last week’s OAAA chief marketing officer roundtable. The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese: Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled. […]
Intersection Names Raphael CMO and Holloway SVP People
New York, NY – October 5, 2020 – Intersection, the leading smart cities media and technology company, today announced the promotion of Esther Raphael to Chief Marketing Officer (CMO) as well as the hiring of Ci Ci Holloway as Senior Vice President of People. Raphael and Holloway will report to […]






















