Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]
Lucit sends big-ticket inventory from realtors, auto dealers, ag dealers and recreational dealers directly to digital billboards in real time. Billboard Insider talked with Lucit’s CTO Eric Kubiwschta. How did Covid impact your business. We essentially began building our product a few months before Covid hit. Our initial target was […]
Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event. Here’s a selection of his comments. On how billboards can compete with Google and Facebook In the billboard industry there’s been a lot of work in how we create attribution…At the end of […]
Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives […]
By Eric Kubischta, Co-Founder and Chief Technical Officer, The Lucit Agency Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need […]
Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on digital billboards. Here are the details on the company which developed the app. Company: Lucit Address: 314 E Thayer Ave, Suite, Bismarck, ND 58501 Email: gina@lucitagency.com Phone: 701-770-2012 Lucit is a digital […]
