Re-think your digital OOH screens as a platform for content, not just as a delivery mechanism for ads. 6 years ago, Tik Tok launched its Business Platform and delivered this now famous mantra : > “Don’t Make Ads. Make TikToks” This call to marketers was designed to help them re-think […]
At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent billboard companies to use empty billboards to build their brands. Here’s a summary of his comments together with some of his billboards: “Around 2015 I had a voicemail intro on my cell phone…The voicemail said “I can’t […]
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,032 billboard faces, including 32 digital display faces across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. Earl Durden formed […]
In our home town of Dothan Alabama, we are known as the peanut capital of the world. We have a large nonprofit organization with hundreds of volunteers who put on an event called the NATIONAL PEANUT FESTIVAL . This is a huge 10 day fair now has over 215,000 attendees at this […]
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. Earl Durden formed Durden Outdoor […]
Durden Signs converted 365 static faces from the rod system to the SignSprings system. Billboard Insider talked with VP of Operations Bill Durden about the results. How big was your Sign Springs conversion project? We bought enough springs to do one poster face and decided to install them on a […]
It’s a challenge to freshen up an ad in a popular out of home category like real estate. Durden Outdoor Creative Director Bill Durden found an economical solution for Tom West Realty. We talked with Bill. Bill, who came up with the idea for the lights? The lighting concept […]
Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets. That’s this billboard campaign by Durden Outdoor deserves attention. Sometimes smarts can substitute for money. Kudos to Bill Durden and Out of Home Creative’s Melody Roberts. By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]
A local Coffee County woman is desperate to find a kidney donor and has a BIG strategy to find a match. Betty Jo, also known as Jody Millette contacted Durden Outdoor to discuss her unique situation. After fighting kidney failure for over six years and realizing that no one in […]
Billboard Insider learns something new whenever he talks with Bill Durden, VP of Operations at Durden Outdoor. Here are Bill’s thoughts on covid, supply chain issues and using LUCIT and Lind PosterSprings to boost his business. How did covid impact Durden? Wow. How do I begin. We lost our sales […]
