Metro will dramatically expand its digital advertising network under a new contract that will provide an infusion of revenue to support rail and bus services for Metro riders. The ten-year contract for Metro’s advertising concession, awarded to OUTFRONT Media, Inc., is valued at more than $336 million over the next […]
CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, today announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home […]
By Stephen Freitas, OAAA Chief Marketing Officer Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advance industry initiatives. One of […]
Over the past few years, OOH has been the only “traditional” ad format to experience steady growth. This grow this due in part to the rise of digital OOH (DOOH) media, and in part to the advent of better audience identification and targeting tools available to the sector. The rate […]
Insider is at the IBOUSA conference in Savanah, GA. Here is one of the things we found interesting on Wednesday. Bill Ripp, VP of Digital Development at Lamar Advertising and Jim Shimmin, GM of Digital Products at Formetco both offered their perspectives on digital security. Here are my top three […]
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]
My Turn, By Nancy Fletcher OAAA President and CEO In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives […]
LONDON, UK Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The Sky recalibrates the relationship between inland urban populations and the world’s oceans, using delightfully surreal […]
NEW YORK – January 30, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home […]
New York – June 28, 2018 – Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s […]
