Tag: DOOH

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in Coming Months

  WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]

Mood Media Appoints Paul Jankauskas to Lead Mood Content Platforms

AUSTIN, Texas–(BUSINESS WIRE)–Today, Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content […]

Adomni Demonstrating a Political Get Out and Vote DOOH Strategy

Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works.     [wpforms id=”9787″] Paid Advertisement

Hivestack Attracts Equity Investment

Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced that it has secured $10 million CDN in equity funding by Investissement Québec (IQ) to support its global expansion. This significant funding will enable Hivestack to expand its workforce both in its Montreal headquarters as well […]

San Jose Presses Forward on Digital Billboard Plans

The City of San Jose is considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. In a continuation of an effort Insider posted on in August 2019, The Mercury News is reporting of a virtual meeting set for Monday […]

Tiffin Metal Products Announces Digital Partnership with Electro-Matic Visual

Tiffin— July 13, 2020 — Tiffin Metal Products is ready to light it up! Tiffin Metal Products is pleased to announce an exciting new partnership with Electro-Matic Visual as we join the digital billboard revolution. We recognize the need to implement digital solutions to ensure we address the needs of the market […]

Vistar Media and Quividi Join Forces to Fuel Programmatic DOOH

Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), today announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a […]

Mark Boidman: “Short term, it’s defense, Long term, it’s offense.”

  THE rAVE Agency and Zoom partnered for the inaugural LAVNCH Week and Mark Boidman of PJ Solomon provided the Keynote address. Here are highlights from Boidman’s talk: Covid-Specific Media Impact There will be a slowdown in advertising spend as firms cut back on marketing budgets Though Media relating to […]

Metro Says New OOH Contract Worth Hundreds of Millions

Metro will dramatically expand its digital advertising network under a new contract that will provide an infusion of revenue to support rail and bus services for Metro riders. The ten-year contract for Metro’s advertising concession, awarded to OUTFRONT Media, Inc., is valued at more than $336 million over the next […]

IRI Joins Forces with Vistar Media to Measure Sales Lift from DOOH Advertising

CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, today announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home […]