By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]
A just-released survey of nearly 250 US brand and agency OOH media decision makers revealed very positive sentiment about digital OOH. The advertiser intent revealed in the survey reflects the findings of this year’s OAAA Nielsen DOOH consumer studies showing the format drives high levels of consumer engagement and action. […]
WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]
AUSTIN, Texas–(BUSINESS WIRE)–Today, Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content […]
Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works. [wpforms id=”9787″] Paid Advertisement
Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced that it has secured $10 million CDN in equity funding by Investissement Québec (IQ) to support its global expansion. This significant funding will enable Hivestack to expand its workforce both in its Montreal headquarters as well […]
The City of San Jose is considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. In a continuation of an effort Insider posted on in August 2019, The Mercury News is reporting of a virtual meeting set for Monday […]
Tiffin— July 13, 2020 — Tiffin Metal Products is ready to light it up! Tiffin Metal Products is pleased to announce an exciting new partnership with Electro-Matic Visual as we join the digital billboard revolution. We recognize the need to implement digital solutions to ensure we address the needs of the market […]
Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), today announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a […]
THE rAVE Agency and Zoom partnered for the inaugural LAVNCH Week and Mark Boidman of PJ Solomon provided the Keynote address. Here are highlights from Boidman’s talk: Covid-Specific Media Impact There will be a slowdown in advertising spend as firms cut back on marketing budgets Though Media relating to […]
