By Norm Chait, Director of Out of home Product and Sales at Ubimo, a Quotient Brand. Vaccinations are increasing steadily with the warmer temperature—and with more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer.” People who […]
WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]
By Marissa Bernstein, Director of Marketing at Vistar Media If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. This article will answer […]
24 double-sided LED displays and two link bridge displays were installed and activated early in 2021 BROOKINGS, S.D. – Apr. 13, 2021 – Daktronics has partnered with Emaar Malls to design, manufacture and install 24 double-sided indoor LED banner displays and two link bridge displays at Dubai’s Marina Mall in […]
NEW YORK and MONTREAL — March 23, 2021 — OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the […]
BROOKINGS, S.D. – Mar. 3, 2021 – Bringing new branding messages to Times Square in New York City, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota manufactured and installed a new corner-wrapping LED video display for Krispy Kreme’s new flagship location at Broadway and 48th Street that was opened in 2020. […]
A reader reached out to us at Billboard Insider with a link to a Digiday story asking “What a $5.5 million Super Bowl ad can buy in digital media”? Even though the game is over for this year ( Congrats Tampa Bay), we did want to provide some highlights of […]
This year’s championship game will mark the third time Raymond James Stadium has hosted the Big Game under the bright lights of Daktronics LED displays. Steve Schreiber on February 3, 2021 For the 17th consecutive year, professional football’s championship game will be held at a venue featuring Daktronics products. This year’s championship game […]
Just last week, Insider commented on National CineMedia joining with CoinStar to increase their digital media reach beyond their significantly reduced in-theater revenues. We gave them credit for thinking outside the box and suggested they needed to continue pursuing that strategy. Little did we know how focused they are. Note […]
National CineMedia, the largest cinema advertising network in the U.S., announced this week that they are joining forces with Coinstar® to reach movie fans beyond the big screen using adPlanet™, a new flexible digital advertising platform that sits atop Coinstar® kiosks in grocery stores. This announcement caught Insiders’ eye as […]
