By Marissa Bernstein, Director of Marketing at Vistar Media If you work in the digital advertising space, you have likely heard the term programmatic. However, if you’re new to this type of buying, you probably have questions about how it works and why you should use it. This article will answer […]
24 double-sided LED displays and two link bridge displays were installed and activated early in 2021 BROOKINGS, S.D. – Apr. 13, 2021 – Daktronics has partnered with Emaar Malls to design, manufacture and install 24 double-sided indoor LED banner displays and two link bridge displays at Dubai’s Marina Mall in […]
NEW YORK and MONTREAL — March 23, 2021 — OUTFRONT Media Inc. and Broadsign today announced that they’ve teamed to deploy Broadsign’s out-of-home (OOH) marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded for OUTFRONT’s in-car displays, the […]
BROOKINGS, S.D. – Mar. 3, 2021 – Bringing new branding messages to Times Square in New York City, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota manufactured and installed a new corner-wrapping LED video display for Krispy Kreme’s new flagship location at Broadway and 48th Street that was opened in 2020. […]
A reader reached out to us at Billboard Insider with a link to a Digiday story asking “What a $5.5 million Super Bowl ad can buy in digital media”? Even though the game is over for this year ( Congrats Tampa Bay), we did want to provide some highlights of […]
This year’s championship game will mark the third time Raymond James Stadium has hosted the Big Game under the bright lights of Daktronics LED displays. Steve Schreiber on February 3, 2021 For the 17th consecutive year, professional football’s championship game will be held at a venue featuring Daktronics products. This year’s championship game […]
Just last week, Insider commented on National CineMedia joining with CoinStar to increase their digital media reach beyond their significantly reduced in-theater revenues. We gave them credit for thinking outside the box and suggested they needed to continue pursuing that strategy. Little did we know how focused they are. Note […]
National CineMedia, the largest cinema advertising network in the U.S., announced this week that they are joining forces with Coinstar® to reach movie fans beyond the big screen using adPlanet™, a new flexible digital advertising platform that sits atop Coinstar® kiosks in grocery stores. This announcement caught Insiders’ eye as […]
By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]
A just-released survey of nearly 250 US brand and agency OOH media decision makers revealed very positive sentiment about digital OOH. The advertiser intent revealed in the survey reflects the findings of this year’s OAAA Nielsen DOOH consumer studies showing the format drives high levels of consumer engagement and action. […]
