By Julia Cramer, Adomni Content Specialist Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat. Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly […]
By: Julia Cramer, Adomni Content Specialist Synopsis: We are entering an era focused on privacy, and DOOH needs to be ready! Buckle up as we head into the Data Privacy Era. Everyone in the AdTech industry has heard that Google and Apple are making updates to further protect personal privacy, […]
Capitol Outdoor is entering the drone business and partnering with the premiere drone company, PIXIS! We are marketing drones exclusively to the out of home industry. With events like NASCAR and the 2022 Super Bowl on our resume, you are guaranteed a quality light show! Here is the stunning display […]
Latest capability furthers Volta’s ability to meaningfully engage consumers while attracting high-value advertisers and larger digital media budgets NEW YORK–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, today announced the support of three-dimensional (“3D”) creative campaigns across the Volta Media™ Network. […]
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners October 10, 2022 09:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Media owners can take advantage of the versatility of DOOH, using it as an advertisement, a TV screen, a charging device, an easel, or a news source. Programmatic digital out-of-home (DOOH) has a surplus of marketing benefits that drive consumer interest […]
September 27, 2022 After 31 years, PMD Media has officially rebranded as WNDW. Pronounced “window,” the new name strikes at the heart of what we deliver – it’s our driving ethos. A window is where we are now, and where, quite literally, we have been seen over the past […]
BROOKINGS, S.D., Aug. 31, 2022 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for fiscal 2023 first quarter which ended July 30, 2022. Q1 FY2023 financial highlights: Net sales of $171.9 million, the highest quarterly conversion rate since the pandemic began Operating loss of $5.5 million attributable to […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]
WASHINGTON D.C. (August 18, 2022) – Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent […]
