Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem WASHINGTON, D.C. — February 9, 2026 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated […]
By Nick Coston By definition, CTV, or Connected TV, is any internet-connected TV that streams digital video content, including smart TVs, and or older TVs, hooked up to streaming devices. CTV bridges regular, TV with digital, targeted advertising. It works. Conversely, DOOH, digital-out-of-home advertising, simply uses digital screens in public […]
Place Exchange released their H2 2024 Programmatic OOH Trends Report, identifying the following milestone: For the first time, Screen/TV tied Billboard for the largest asset category, with both claiming 29% of spend in H2 2024, reflecting the growing weight of video advertising in Digital OOH. Insider reached out to […]
New program helps advertisers evaluate inventory quality for networks in the programmatic out-of-home marketplace Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, expands its Vistar Verify program for Canadian media owners and advertisers. The program, which launched in the U.S. in 2023, establishes a set […]
The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities NEW YORK – April 3, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has introduced a new certification, “Accelerate: Selling Digital Out-of-Home” […]
In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners RETAIL MEDIA IS PLAYING LARGER ROLE IN THE DIGITAL AD MARKET ▪ Amazon generates substantial majority of the current U.S. market ▪ Keyword search advertising is estimated to represent over half of current […]
In a followup to our January 3rd post on a Round Rock, Texas group of local businesses who turned in 4,203 signatures to the City of Round Rock, surpassing the required amount needed to get its item on a ballot this coming May. They petitioned that the City leadership asking […]
This is the second part of a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Two weeks ago Kevin talked about the unique benefits of digital out of home. Today he talks about why people buy digital out of home. Why […]
Two LED video displays welcome and inform visitors in Los Angeles BROOKINGS, S.D. – Nov. 27, 2023 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Ovation Hollywood, formerly known as Hollywood & Highland, in conjunction with Consumer Experience Group (CEG), to manufacture and deliver two LED video displays […]
Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative New York, NY – October 4, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent […]
