Last week Pasco County, Florida approved a digital sign code requiring a billboard to take down 6 faces for every new digital face they install. The sign code restricts digital flips to 15 seconds. Do you realize what a bad deal this is? For every 6 static faces which are […]
Thanks to Clear Channel Outdoor for permission to post their article. Each December they return…no, not your in-laws (well, actually they do), but those sweet dreams of waking up to a brand new vehicle wrapped in a big red bow in your driveway. For savvy shoppers this dream will become […]
Yesterday Insider wrote about a 10 by 24 billboard digital billboard which generates a 34% IRR because it has a cheap lease and the owner does not pay sales commissions. In a normal scenario assuming 20% sales commissions and a 20% lease cost that digital billboard still generates a 17% […]
