Digital billboard delivery times have lengthened. Here’s what manufacturers tell Billboard Insider: Delivery times are as much as 6-12 weeks. This is up from a normal 2-4 week delivery cycle. There is strong demand for digital billboards. Ocean shipping costs have risen dramatically. From $4,000 per container to $20,000 per […]
In response to last week’s column on digital billboard data charges New South Outdoor owner Neil Bell highlights an alternative to Verizon. What data provider do you use for your digital billboards? For the last 12 of our total 36 digital units, I have used Solve Networks. They buy data […]
Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast. Some of the highlights. Out of home is more than billboards Traditionally a lot of people think about roadside billboard displays…But it’s also eye level type advertising, roadside, on the street, […]
WASHINGTON D.C. (May 25, 2021) – The Out of Home Advertising Association of America (OAAA), today released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits. With the country emerging out of the pandemic […]
The San Jose billboard saga continues as the City Council faces opposition, but not from the billboard industry. The allegations come from Citizens for Free Speech and Equal Justice who, as reported by the The San Jose Spotlight, illegally erected a digital billboard near Highways 880 and 101 to sell […]
By Marnie Christine Cody Ware, Attorney, Hamlin Cody Billboard Insider’s post last week (2/19), Los Angeles Considers New Billboard Rules, described proposed rules that would allow relocation and permit conversion from static to digital in “Tier 3” sign districts. At the hearing on 2/25, the Planning Commission voted against “Tier […]
Insider reported back in July 2020 that the City of San Jose was considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. Though the City has had a prohibition of new billboard construction on public and private land, San […]
Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs. Insider talked with Formetco’s Matt Leech about the program. Who is the program meant for? This program is geared towards Independent Operators who are looking for […]
BROOKINGS, S.D. – Feb. 10, 2021 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the release of the DB-6600, the company’s latest digital billboard solution, featuring additional memory and processing power that better supports the latest trends in programmatic advertising, audience measurement and mobile integration. “With technology, the future depends on the choices you make now,” shared Lori Sieler, Daktronics OOH product manager. “Our displays are like your mobile phone; each new model offers expanded capabilities. When we […]
Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase. Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with […]
