Tag: digital billboards

Why Digital Billboards Shouldn’t Be Banned

Insider would like to thank Jorg Cieslok, President & Chief Executive Officer at Cieslok Media, for allowing us to print his article.    In Dave Meslin’s article “Driven to Distraction” he links the distraction caused by digital billboards to automobile accidents as a leading cause of death; he suggests billboards […]

PQ Media Projects US Digital outdoor growth of 9% for 2016-2020

US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]

Oceanside Backtracking on Digital Signs

The San Diego Tribune reports that the Oceanside Planning Commission has unanimously recommended that the city council strike language allowing digital billboards from the city code.  This is the first step towards overturning an ordinance which allows up to four digital billboards on city-owned property.  BGT Media, one of the […]