Tag: digital billboard

Billboard Insider Readers Have a Clear Preference on Digital Flips

80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards.  Here are the results of Monday’s poll. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber […]

West Hollywood’s Embrace of Digital Billboards

Age Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about West Hollywood’s embrace of digital billboards. 17 new digital billboard faces I really like what’s going on in West Hollywood.  I worked in that market with CBS Outdoor when we did a double faced […]

Branded Cities Adds Las Vegas Spectacular

New York, NY– December 21, 2020 – Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip. The digital spectacular will be marketed by […]

Another City Sees Digital Billboard Benefits

Another city is raising money for city services by leasing land on city property for digital billboards.  On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years.  The billboards will be on  town-owned parcels at 8 Cranberry Road and 60 […]

Watchfire, Blip and Greyline to Launch Programmatic Billboard in Times Square

DANVILLE, Ill. — (March 10, 2020) — Watchfire Signs, a leading manufacturer of digital billboards and LED displays, was selected by Greyline Outdoor to manufacture a large digital billboard located in Times Square, a major commercial, tourist and entertainment center in the Midtown Manhattan section of New York City. Click to Tweet. The 8mm […]

A digital billboard boycott?

Cobb business faces boycott after advertising on LED billboard screams the newspaper headline.  Cobb, Georgia residents are using Next Door to organize a boycott of a Elan cycle fitness after Elan placed an ad on a digital billboard owned by Vision Outdoor, LLC. Vision was granted 8 digital billboard permits […]

Metro Says New OOH Contract Worth Hundreds of Millions

Metro will dramatically expand its digital advertising network under a new contract that will provide an infusion of revenue to support rail and bus services for Metro riders. The ten-year contract for Metro’s advertising concession, awarded to OUTFRONT Media, Inc., is valued at more than $336 million over the next […]

Why You Need Billboard Insurance

A newly installed wind turbine came apart and took out a digital billboard in New York yesterday.  You can read about the accident and watch video of the digital billboard falling on the Eyewitness News website.   Insider’s take:  Insider guesses that the wind turbine company will ultimately be liable but […]

Park Outdoor Installs its First Digital Billboard in Binghamton, NY

Binghamton, N.Y. – December 10, 2019 – Passersby in Binghamton, New York, will notice a change in their daily commute. Park Outdoor Advertising installed a digital billboard supplied by Lightking on the Brandywine Highway, entering the Court St. gateway. “The signs offer local businesses a flexible advertising medium that also […]

Watchfire Retiring 12 year old Digital Billboard.

If you’ve ever visited Watchfire’s Danville headquarters you’ve seen this 14 by 48 billboard. Still looks great.  It’s a 19mm model which is 12 years old.  Watchfire will replace it with a new 16 mm billboard later this summer along with new internal components and wiring.  The original structure and […]