Last week Las Vegas Billboards won an appeal before the Las Vegas City Council to convert a non-conforming static billboard to a digital billboard. The case is a textbook study in how to win an appeal when the Planning Commission and Staff are against you. Las Vegas billboard made three […]
DANVILLE, Ill. — July 8, 2026 — Watchfire announced a series of updates designed to help digital billboard operators reduce operating costs while increasing revenue and improving day-to-day efficiency. “The challenge isn’t managing screens, it’s consistently filling them with paying advertisers,” said Kyle Dines, vice president of outdoor advertising at Watchfire. […]
In Mind The Gap – Financing the Post Install Billboard Deficit Billboard Insider suggested that a new digital billboard should be able to get to full occupancy in about 4 months. An eastern out of home executive says it may take longer than 4 months to lease up a new […]
Freedom Media’s Joseph Watson tells Billboard Insider that a digital billboard helped save a life: Dave, I just wanted to share a little something with you. It is not often that we in the outdoor industry get a thank you for something “Good” that we have done! but several months […]
Atlanta, GA – Formetco, a leader in outdoor advertising solutions since 1968, today announces the launch of its breakthrough program, Replacement Experts. Aimed at billboard operators with digital displays approaching or surpassing the 8-year mark, this program promises a comprehensive analysis and turnkey solution to extend the operational longevity of […]
80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards. Here are the results of Monday’s poll. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber […]
Age Advertising President Andy Goodman has 33 years experience siting and developing billboards. Today he talks about West Hollywood’s embrace of digital billboards. 17 new digital billboard faces I really like what’s going on in West Hollywood. I worked in that market with CBS Outdoor when we did a double faced […]
New York, NY– December 21, 2020 – Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip. The digital spectacular will be marketed by […]
Another city is raising money for city services by leasing land on city property for digital billboards. On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 […]
DANVILLE, Ill. — (March 10, 2020) — Watchfire Signs, a leading manufacturer of digital billboards and LED displays, was selected by Greyline Outdoor to manufacture a large digital billboard located in Times Square, a major commercial, tourist and entertainment center in the Midtown Manhattan section of New York City. Click to Tweet. The 8mm […]
