As Tommy Hilfiger showcases their Spring collection on the famous and iconic Piccadilly Lights in London, they are deepening the customer experience by Augmented Reality triggered via a QR code on the big screen. The AR experience immerses the user in a 3D scene which combines video content using Darabase’s […]
London, UK: Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with Darabase and delivered via their platform, the technology uses a range of techniques including […]
