I’d like you to think about the last time you bought a new pair of shoes. What was the first thing you thought of when you began to contemplate shoe shopping? Maybe your shoes were worn out and didn’t look good anymore; or you needed a pair to go with […]
Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]
A fallacy that many leaders buy into is that to be fair and equitable to the people who are part of my team, I need to treat each of them exactly the same. It’s understandable…most of us have heard some form of that most of our lives. I would beg […]
As a professional OOH salesperson, do you have an intentional method to how you manage your book of business? Have you broken down your clients into strategic categories with a defined approach as to how you are going to manage those relationships? It’s a bit of a rhetorical question…after 45 […]
Many of our OOH clients have heard me tell the story of one of the great mentors I’ve had in my career. I still talk to him several times a year… and have for the last 40+ years! He had such a deep and profound effect on me that it […]
One of the great conundrums of life is the amount of time the average OOH salesperson spends with prospects who never become clients. A person could argue that the vast majority of a salesperson’s “selling time” is actually spent drilling dry wells. You could even say that its just the […]
By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary? I for one am very bullish on out-of-home in 2023 no matter the […]
Charlie Mizer recently joined Sandler Chattanooga to assist the company with the growth of the Outdoor Sales Mastery class. The program has grown to include nearly 50 outdoor companies and their sales teams from all over the country. In order to serve those clients and continue to be responsive to […]
Recession talk is in the air. At the IBOUSA conference last week Lisa and Dan Nausley highlighted industries that are less likely to be impacted by recession. They make good candidates to look to for advertising, especially if the economy cools off. To learn more about the sales training and […]
Dan Nausley did an excellent job in stressing the importance of partnering with a top notch sales training group who can provide ongoing training/coaching and reinforcement to your sales team. Insider heard from two readers reinforcing this school of thought. Patrick O’Donnell, President of YESCO Outdoor Media had this to […]
