BROOKINGS, S.D., Dec. 17, 2019 (GLOBE NEWSWIRE) — Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the DB-6500, the latest addition to their DB-6000 LED digital billboard series. The Out of Home industry-standard 400 by 400-millimeter module features neighborhood-friendly emissions standards, a 10-year brightness guarantee, 12-year parts support and diagnostic information through System […]
Newman Outdoor’s Brett Waldera asked Insider the following question: I am looking for some documentation for the suggested ad display time on a digital billboard. I have heard somewhere that the industry standard is 7 seconds…but I can’t seem to find any documentation… Insider posed the question to Roger Brown, […]
Daktronics revenue grew slightly but net income declined during the second quarter of fiscal 2020 (3 months ended November 2, 2019). Here are the results from the earnings release and earnings call for the digital billboard manufacturer. Revenue grew 1% to $175 million during the second quarter of fiscal 2012. […]
In September Insider heard Eric Johnson speak at the IBOUSA show on LED light emissions. Insider asked Johnson to talk about the role lighting analysis plays in digital billboard design and siting. By Eric Johnson, Applications Engineer, Daktronics, Eric.Johnson@daktronics.com Digital billboards are often a source of scrutiny, especially when they […]
Here are Insider’s top 5 quotes from the Independent Billboard Operators fall show which concludes today. Daktronics Lighting Expert Eric Johnson on the importance of lighting studies More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year […]
Sales reps are the best way to market your billboards. But what about social media marketing or SEO/website marketing? Las Vegas Billboards has 24 Daktronics digital faces in Las Vegas. Harris was asked about marketing on last week’s Daktronics experience podcast and here’s what he said: About a year ago we […]
Daktronics, Inc. reported fiscal 2020 first quarter net sales of $180.3 million, operating income of $7.6 million, and net income of $7.0 million, compared to net sales of $154.2 million, operating income of $4.0 million, and net income of $4.6 million, for the first quarter of fiscal 2019. Fiscal 2020 […]
ITHACA, N.Y., Aug. 19, 2019 (GLOBE NEWSWIRE) — Passersby in Chemung County, New York, will notice a change in their daily commute. Park Outdoor Advertising installed two double-sided, 16-millimeter digital billboards from Daktronics (DAKT) along College Avenue and the intersection of East Water Street and Madison Avenue in Elmira, New York. “The signs, offer local businesses a flexible advertising medium that […]
Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast. Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]
On Monday Insider wrote about Watkins Outdoor’s installation of a 22’5″ by 36’5″ billboard in Missouri. Daktronics manufactured the sign. Insider asked Daktronics project manager Doug Stearns to talk about the project. Give us an overview of Daktronics relationship with Watkins Outdoor Watkins Outdoor has been buying digital billboards from […]
