Lots of companies are putting QR codes on billboards. See the Durden Outdoor ad on the right. A QR code is a barcode which contains a URL. Scan the barcode with your phone and you’ll be taken to a website page. The QR code on the right was placed on […]
Tag: creative
Baseball Season is Here!
For you baseball fans, the Kansa City Royals have been very creative in their use of Billboard advertising to remind us of the upcoming season. Their latest, shown below, is an example of a simple but effective way to promote the new season with a 3D image of a ballplayer […]
Billboard Design Tips From Lamar
This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
Greg Callaham on Billboard Design
Greg Callaham is an award-winning graphic designer with over 30 years experience in advertising and marketing whose work consistently receives national recognition for creative excellence. He runs Greg Callaham Graphic Design, a Chattanooga, Tennessee-based design studio specializing in outdoor advertising. He has designed over 10,000 billboards. Insider has used and […]
