Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous. Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign. The campaign generated national media coverage and twitter chatter as people became curious about the billboards. Coca-Cola […]
Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield. The crash dummy billboard will be up on June 6th in Florida […]
This week’s billboard design tips come from Timmons Outdoor. Be concise. Use an image which fits your message. Large text and thick, heavy, colorful fonts. Know who you are targeting. Be innovative and creative. Check, check and recheck for spelling and grammatical errors. Use a clear attention-grabbing graphic. Paid Advertisement
Nice post at on Clear Channel Outdoor’s iHeartBillboards page about using billboards to celebrate brand anniversaries. Have you asked some of the older businesses in your communities if they want to use billboards to celebrate an anniversary? Paid Advertisement
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out […]
Insider just saw a post from Global News in Canada that might be worth some conversation. A billboard in Toronto along the Gardiner Expressway is drawing attention from motorists because of its message telling them to “text and drive.” The billboard says it is put up by Wathan Funeral Homes , but Wathan is not a […]
This week’s billboard design tips come from an Envision Creative Group post called “5 Best Practices for a Memorable billboard Design”. Keep it simple. Design for someone traveling 70 miles an hour. Make it memorable. Use a surprising or dramatic picture or 3d prop. Present a call to action. Think […]
HubSpot has an article talking about the positive evolution of billboards as an advertising medium. They go on to say that new technologies and an inventive way of approaching how to use OOH advertising have resulted in examples of advertising that defy any negative feedback directed towards billboards. They provide seven examples […]
Claritin is running a digital ooh campaign in Lamar markets. When the pollen count is moderate to high this ad is activated. Insider agrees with Lamar’s Director of New Business Development Mario Martinez: brilliant use of digital out-of-home advertising. Paid Advertisement
