Tag: creative

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Another Legal Firm Likes Billboards

At this week’s Morgan Stanley Technology, Media and Telecom conference, OUTFRONT CFO Matt Siegel was asked about the legal category and he said this… “Interesting vertical for for us I’m guessing for many in medium…it’s big, it’s growing quickly and it’s probably in every every market we serve. I think […]

Coors Goes Viral Through OOH

This is a terrific example of how digital ads can transform into a viral statement.  Shoutout to Coors for this campaign.  You can click on the picture to hear her commentary on the ad.     View this post on Instagram   A post shared by Ash | Advertising, Copywriting […]

Tweaking Competitors

  Billboards are a great way to tweak the opposition. Billboard Insider reader Richard Kennedy of Kennedy Outdoor writes: I thought that this was a brilliant billboard campaign for Wendys.  We just installed this artwork on a big 20×60 billboard that sits directly above McDonald’s that reads, “Don’t make a […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Canadian Out of Home Award Winners Announced

Toronto (Ontario), June 3, 2024 – On May 30th the second inaugural Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rate this Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]