Tag: creative

Jason Duff on an Advertising Success

Billboard Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff.  Comstor operates a 500 face out of home plant in Ohio and Indiana.  Last week Jason talked about how creative sets you apart.  Today he talks about an advertising success. How do you come up […]

Jason Duff Says Creative is What Sets You Apart

Billboard Insider is running a series of interviews with Comstor Outdoor Founder and CEO Jason Duff.  Comstor operates a 500 face out of home plant in Ohio and Indiana.  Jason has previously talked about getting started in out of home and developing signs and how to scale an out of home company.  Today he talks […]

Flexcar and PJX Media run cheeky billboard campaign

BOSTON, September 8, 2025 — Flexcar, the first and only month-to-month car lease company, today announced the launch of a new billboard campaign in Boston, featuring messages designed to spotlight the flexibility and freedom of its offering. Flexcar partnered with PJX Media on the campaign’s placement, bringing the brand’s playful tone to life […]

Rate this ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

70% of Billboard Insider Readers Use AI to Design Billboard Ads

Last week we polled Billboard Insider readers about AI and out of home ad design.  70% of Billboard Insider readers said they use AI to generate content which they use in out of home ads.  Here are the poll results. If you are in the 30% of our readers who […]

A Use Case for AI – Generating Ad Ideas

Readers have requested more articles about AI and how it can be used in out of home.  One way to use AI is to generate out of home ad ideas.  Billboard Insider asked chat GPT to suggest ad slogans for an out of home ad for a dentist and got […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Adams Supports Shalom Center

Madison, WI – Adams Outdoor Advertising hosted a live billboard installation on Thursday, May 22 at Roosevelt Road and 26th Ave. in Kenosha, WI to celebrate the launch of Shalom Center Interfaith Network of Kenosha County’s new awareness billboard campaign. Established in 1982, the Shalom Center is a lifeline for […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]