Toronto (Ontario), June 3, 2024 – On May 30th the second inaugural Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director […]
Toronto, May 10, 2024 – The Canadian Out-of-Home Awards 2024 gala commences on May 30 at the Mademoiselle in Toronto, with an incredible lineup of sponsors backing this show-stopping industry celebration. “We are ecstatic to see the incredible amount of engagement from the Canadian OOH industry! Agencies, tech stacks, data […]
Toronto, August 28 2023 – The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new […]
The Canadian Out of Home Marketing and Measurements Bureau (COMMB) is lending a hand to help police solve the death of Karolina Huebner-Makurat, a Leslieville mother fatally struck by a stray bullet in Toronto’s Leslieville neighborhood on July 7. Her husband, and father to their two children, Adrian Makurat, works […]
Remember the outcry last year over the announcement the the US out of home industry was going to consider revising the out of home measurement standard from likelihood to see to opportunity to see viewsheds? Guess how the Canadian out of home industry measures out of home? Here’s a quote […]
