Clear Channel CMO Dan Levi was interviewed by Patrick McGinnis on the AW360 podcast last week. Here’s Levi talking about how a data-driven approach to out of home can benefit clients: We’re showing great results to our clients. Retailers, QSR clients, consumer packaged goods, automotive. These are the biggest categories […]
Clear Channel Outdoor and Outfront Media outperformed the market during the third quarter of 2018. See the chart below. Clear Channel Outdoor (blue) was up 36% during the third quarter of 2018. Recovering revenue? The light at the end of the tunnel for a split from iHeart? Lamar (green) was […]
Outfront CEO Jeremy Male was upbeat in remarks at last week’s Goldman Sachs Communicopia Conference. You can access his recording at the Outfront Website. Here are the highlights: On the need to improve the out of home buying process At the moment if you want to buy a billboard from […]
Portland, Maine — Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and an indirect subsidiary of iHeartMedia Inc., announced today that it was awarded a 10-year contract with Portland International Jetport (PWM). This win extends a partnership that began with the city in […]
Insider is watching a Wisconsin legal dispute (Koepp Realty vs. Clear Channel Outdoor) over the automatic renewal terms in an out of home advertising ad contract. Robert Koepp, a Waukesha county realtor signed a billboard contract with a predecessor to Clear Channel Outdoor. The monthly rate was $250/month with an […]
The Daily Journal reports that San Carlos, California is set to approve a lease at 815 American St with Clear Channel Outdoor to permit construction of a digital billboard. Key terms of the lease include: A 20 year term. An upfront payment of $100,000. Lease payments equal to 30% of […]
Senator John S. McCain died Saturday. Plenty of billboards honoring his memory. Here are billboards from Lamar… and Clear Channel Outdoor… Here’s what Riley Outdoor’s Robert Moore posted on twitter. [wpforms id=”9787″] Paid Advertisement
Clear Channel Outdoor Americas CEO Scott Wells was interviewed by Jeffrey Hayzlett at the C-Suite Perspectives Conference. Some of the highlights. Wells on the ambivalence of some advertisers to digital signs The printed signs are the bigger part of the business but digital is growing rapidly…Advertisers really debate. The […]
A good out of home management team grows revenues faster than expenses. An additional dollar of revenue doesn’t add an additional dollar of expense because you’re able to leverage your people and plant. You may have sales commissions (10-20% of collections) and increased lease costs (if you’ve got a % […]
Clear Channel Outdoor’s RADAR system uses mobile data to assist in out of home buying. Channel Outdoor CFO Rich Bressler spoke favorably about RADAR on this week’s earnings conference call: “By leveraging our aggregated and anonymized mobile location data, RADAR has achieved impressive results for both national and local brand […]
