The Oaklandside reports that the Oakland City Council voted 6-0 to allow Becker Boards LLC and Outfront Foster Interstate LLC to remove 50 existing advertising signs throughout Oakland and replace these with 10 new double-sided digital billboards near freeways. Three council members who endorsed the deal when it was first […]
New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]
Women over-index on the public out of home advertising boards versus the Fortune 500. Here are the numbers for Lamar, Outfront, Clear Channel Outdoor and JC Decaux. Women account for 32% of the board of directors for the four public out of home companies versus 11% of the typical S&P […]
