Tag: chris lytle

Talk About the Client’s Business, Not Advertising

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris  discussed the importance of sales manager courtesy calls.  Today they explain the importance of talking about the client’s business. Why a sales rep […]

Gephart and Lytle on Sales Management Courtesy Calls

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris  discussed the OOH sales management trap.  Today they explain the importance of sales manager courtesy calls. Kevin Gephart.  Somebody had a comment after […]

Gephart and Lytle on the OOH Sales Management Trap

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris explained what’s wrong with a sales manager carrying a book of business.  Today Kevin and Chris discuss the sales management trap. Chris Lytle.  […]

Should Sales Managers Also Be Sales Reps?

Billboard Insider sales columnist Kevin Gephart is running a series of conversations with Chris Lytle who has trained sales professionals for 44 years.  Today Kevin and Chris discuss whether a sales manager should be a sales rep. What’s wrong with having a sales manager carry a book of business? Kevin […]

Kevin Gephart on Standards, Technology, CRM and OOH Sales

Chris Lytle (InstantSalesTraining.com) is one the most influential people in my career. He is a world class trainer/educator/mentor, primarily serving the radio industry. Over the years he has given me remarkable insights, strategies, and ideas on how to sell faster.  On a visit with Chris, I reviewed 5 big changes […]

Kevin Gephart talks 5 Big Changes in Local Out of Home and Radio Sales

One of the most influential people in my sales career was Chris Lytle, a trainer/educator/mentor (InstantSalesTraining.com). Chris is a world class resource who primarily serves the radio industry. He has always given me remarkable insights, strategies, and ideas on how to sell more faster.  I was unbelievably honored to be […]