Billboard Insider notes that the IBOUSA’s Chris Cowlbeck has been named to the MRC executive committee. Chris has been a committee member of MRC for 4 years. He has served on three MRC OOH committees in the past as a committee member only. He is now appointed as the chair […]
No winners for our Tuesday Where’s Waldo Fremont Street Experience contest. “Waldo” in the picture was Chris Cowlbeck of the IBOUSA. He was standing on the far left looking at the camera in the picture which was snapped as Watchfire Signs project manager Robert Wright explained the installation. Cowlbeck says […]
Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home. Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]
Here are six quotes summarizing Day 1 of the IBOUSA Fall Conference. Becky Smith on the IBOUSA’s growth: Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year. Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace […]
Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
Order Your Copy Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. We met Kevin in 2019 when he was newly retired after a 37 year career selling media, including 12 years […]
A very successful first day at the IBO Spring Convention in Kansas City. Insider wanted to provide a snapshot through some key quotes that occurred during the day. Chris Cowlbeck, IBO Chief Visionary Officer “Tech is changing at a blistering pace.” “The big three know that the Independents need to […]
The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO. “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck. “We want to give members the tools to succeed […]
Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer. You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990. Barry owned and operated multiple out […]
