Insider caught up with IBO CVO Chris Cowlbeck for his comments on recent stories from CFO of Outfront Matt Siegel, CEO of Lamar Sean Reilly and former CEO of Adams Kevin Gleason addressing their growing concerns on Geopath and the implication for independent operators. Chris, many of our readers tell […]
For immediate release, NEW YORK CITY “We’ve grown the IBO Speedway footprint dramatically over the last few years and we are ramping up a validation phase across our footprint for some of our adtech partners, like AdQuick,” said Chris Cowlbeck, CVO IBO Speedway. “We have added a suite of Speedway […]
Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway. We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all […]
2024-03-26 Toronto Canada, for immediate release. Spotzi, the Canadian mapping and consumer data company and OOH Info LLC, the traffic metrics aggregator launched to assist media owners on the supply side, announced today an integrated mapping solution for IBO USA members via the IBO Speedway. “We have been searching for […]
Insider learned that Chris Cowlbeck, IBO USA CVO was attending the MediaPost Political conference and had a few questions as the season unfolds. There’s also an IBO webinar Thursday that will touch on this at 1pm CST. If you’re an independent and like to attend, send an email to Becky […]
Insider caught up with Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council on what he sees impacting OOH from artificial intelligence. In my role with the Media Rating Council, I’ve had the opportunity over the past five years to watch the evolution of industry practices, data […]
Billboard Insider has asked key players in our network to take a look at 2023 and ahead to 2024. By Chris Cowlbeck, CVO IBO USA and Media Rating Council OOH Committee Chairman I’m looking back a bit at some unprecedented times (yes that phrase has been worn thin) to note: […]
Insider caught wind that IBO had grown significantly recently and talked with both Chris Cowlbeck, CVO, IBO USA and Rich Zecchino, Chief Legal Officer and VP of Real Estate, Adams Outdoor. Chris, how has IBO grown and aspects of the data world changed for IBO Speedway? “We began aggregating our […]
Billboard Insider ran an article last week about the high cost of digital billboard replacement insurance in the southeast. We have heard of quotes of as high as $4,000/month for replacement insurance on a digital billboard in Florida. At that cost it might make sense to consider self insuring at […]
Media Rating Council has announced a public webinar on Friday, February 24th, at 1 PM ET, to be a one-hour session where the they will take you through how this process was developed, why it was developed in the manner it was, the controls that are in place and how […]
