Here are the results of Billboard Insider’s reader poll on the use AI. We expect to see increased use of AI in out of home in the future. If you aren’t using AI you should be spending time researching AI and how it can assist you in running your […]
Tag: chatgpt
COMMB Launches OOH-GPT Beta, Harnessing the Power of AI
Toronto, August 28 2023 – The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new […]
Artificial Intelligence, ChatGPT and Out of Home
Billboard Insider has been thinking about how ChatGPT might impact out of home advertising. ChatGPT uses artificial intelligence to answer questions. It works best for generic queries. Billboard Insider asked the ChatGPT how out of home advertising works and got an acceptable response. The chatbox struggles to incorporate timely information. […]
