Billboard Insider has been running a series with out of home legend Charlie MacIntyre who recently sold his out of home plant to Adams Outdoor. Charlie has talked about getting started in out of home, sales and marketing and managing through the great recession. Today he talks about bootstrapping growth […]
Billboard Insider is running a series of interviews with out of home legend Charlie MacIntyre who recently sold Bullfrog Outdoor to Adams. Charlie has talked about site development and sales and marketing. Today he talks about building signs, acquisitions and operating during the Great Recession. Did you do construction yourself or […]
Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business. Today he talks about finding billboards sites. What was your first billboard site? It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes. I didn’t […]
