As the weather warms up and people spend more time outdoors, billboard advertising becomes even more impactful. Spring is a season of renewal, travel, and consumer spending – making it a prime opportunity for advertisers to capture attention. For sales reps in the out-of-home (OOH) industry, this is the perfect […]
Fellow OOH AE’s and Managers…we are in the stretch run! It’s the last few days before Christmas, and New Years is right around the corner. Now is the time to work on and WRITE DOWN those goals for 2025. I just finished GOALS! By Brian Tracy and wanted to share […]
One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. With the right approach, […]
As an out-of-home (OOH) sales rep, the holiday season presents a valuable opportunity to connect with clients and boost their sales. However, it’s essential to stand out amidst the flood of holiday campaigns by creating messages that speak to trends and consumer behaviors of the holiday season. Tailoring your holiday […]
As Out-of-Home (OOH) sales reps, the 4th quarter presents a unique opportunity. Many businesses are looking to spend their remaining ad budgets before the year ends, and OOH can be a powerful channel for them to do so. But identifying which companies have money left and are looking to spend […]
Without a doubt, the fourth quarter is a critical period for any billboard sales rep. As the year draws to a close, there’s often a final push to meet or exceed annual targets. It’s also a time when many businesses finalize their advertising budgets for the upcoming year, making it […]
What’s the most important question that OOH sales reps don’t ask? I’ve coached and led many account executives over the years. And by far, there is one question that AE’s do not ask on a regular basis. “Mr. or Mrs. customer, what business owners do you know, that would also […]
It has been my experience, that great OOH sales reps are made, not born. Great talent is always nice, but it’s the day-in and day-out hard work that separates the good from the great. In my experience as a OOH sales leader, I look for, and develop 7 key skills […]
Billboard Insider continues our conversation with out of home sales exec Charlie Callari. What’s the out of home sale that you are proudest of? Throughout my OOH career, I’ve had many sales I’ve been proud of. My first OOH sale in Chattanooga, TN….Ruth’s Chris Steakhouse. A 13-period annual sale in […]
This week out of home sales exec Charlie Callari talks about the 4 keys to prospecting What are the 4-keys to prospecting? We all love prospecting, right? Not! But it’s the lifeblood of any successful OOH rep. My reps all know that this is one of my biggest areas of […]
