By Chad Smith, VP Supply, Blip Billboards Whether you run a single board or 10,000, you’ve likely felt it: the pace is faster, the expectations are higher, and the margin for error is tighter. And yet, too often, we’re still playing from a handbook written for another era. The out-of-home […]
The Hidden Challenges Facing OOH Innovators Introduction In the out-of-home (OOH) industry, independence is a badge of honor. It represents freedom—freedom to run your business, choose your partners, and adapt to what’s best for your market. As the $9 billion OOH industry continues to evolve, independents find themselves facing not […]
Blip | Adkom VP of Supply Chad Smith sent Billboard Insider an email after reading the results of Billboard Insider’s reader poll on automated sales platforms: I wanted to respond to a couple points from your poll. Blip pays faster than anyone in the industry. We pay the following month […]
Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]
By Chad Smith, Head of Media Owner Supply, Blip Billboards As more people are emerging from the pandemic and getting back to normal, out-of-home is making a comeback stronger than ever. Several trends are driving this: digital burnout, screen fatigue, and data privacy concerns are merging with a move towards […]
