By Cedric Bernard, CEO, Adkom For those marketers planning on leveraging out-of-home advertising campaigns this summer, if you’re worried about the price of gas suppressing travel, don’t be. Population data firm Intermx has been tracking traffic volumes to determine the effect of rising gas prices. Their insights reflect that, despite […]
Rancho Santa Margarita, CA – May 11, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company’s national network is now available to brands and OOH specialist buyers via Adkom, the largest network […]
By Cedric Bernard, Adkom After a year of such tremendous uncertainty, it may seem foolish to make any predictions for the future. Up until early 2020, out-of-home was expected to continue to grow at a breakneck pace due to a variety of factors. Better measurement and targeting capabilities, expanded aggregate […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Here’s a 24-second video launch video: Insider talked with Adkom VP of marketing Daniel Fleischer about the deal. What’s important about the Lyft deal? […]
