By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]
This article first appeared in LinkedIn and is republished with permission from the author and Clear Channel Outdoor Americas. Sean Mccaffrey, EVP / Client Strategy & Partnerships at Clear Channel Outdoor As the advertising world returns from the Côte d’Azur to conference rooms, while still others debate from […]
