Anna Bager OAAA President & CEO There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are […]
Tag: cannabis
OAAA Special Report on Cannabis
An OAAA Special Report Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. Cannabis is legal (in some form) in 33 states; legalization measures […]
OOH Trends in 2020
The annual OAAA Trends webinar is the most popular of the OAAA webinar series, and “2020 OOH Trends” was presented this Wednesday, February 5. If you are an OAAA member and missed the presentation you can visit the OAAA Webinar Library where you can access the presentation deck and the […]
Colorado Greenlights Cannabis Billboards
By Ken Klein, OAAA, from MediaPost Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. This rule change in Colorado reflects broader points: – Norms are emerging […]
San Diego Limits Cannabis Billboard Locations
Last Monday the San Diego City Council unanimously approved legislation restricting the location of marijuana ads. The law is aimed at restricting cannabis advertising within 1000 feet of schools playground, day care centers youth centers and public parks. The new law will make 381 or 60% of the billboards in […]
Rothfelder’s Legal Predictions for 2020
Since I still haven’t taken down my Christmas tree or lights, despite my wife’s justifiable and persistent encouragement to do so, I suppose its not too late to offer my annual legal predictions for the outdoor advertising industry for 2020. I recently re-read my 3 Legal Predictions for 2019 published […]
You Asked, We Answered: Cannabis Ads
By Ken Klein OAAA Executive Vice President, Government Affairs Following the September 18 webinar on cannabis advertising OAAA received many more questions on the topic. What about taxi tops? Yes. Taxi tops carry ads for cannabis businesses. Here are examples of cannabis ads in Las Vegas, Miami, and Los Angeles: […]
Veritas Farms Expands Out of Home Advertising to Atlanta, Dallas, Houston, Denver and Colorado Springs
Fort Lauderdale, Florida, Sept. 24, 2019 (GLOBE NEWSWIRE) Veritas Farms, Inc. (OTCQB: VFRMD) (“Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids, is pleased to announce it will expand its outdoor billboard advertising campaign to five […]
Marijuana Use and the Developing Brain
The US Surgeon General has issued a warning to pregnant women and adolescents to stay away from marijuana, which has increased in potency. The last paragraph of the Surgeon General’s posted alert contains this interesting line: “Science-based messaging campaigns and targeted prevention programming are urgently needed to ensure that […]
The Cannabis Industry Asks Congress for Help
By Nick Levi, OAAA Legislative Intern Try this for irony: without access to the banking system, some cannabis businesses rent old bank vaults to store cash. That was one example of cumbersome business practices in today’s marijuana industry, due to federal treatment of cannabis as an illegal and controlled substance […]
